You’ve found a promising client opportunity. You’re excited about the project. Now comes the critical step: writing a freelance proposal that stands out and gets you hired.
Your proposal is often your first real impression—it’s where clients decide whether to trust you with their time, money, and vision. So, how can you make sure your proposals aren’t ignored, but instead get responses and win jobs?
Let’s break down the strategies to craft freelance proposals that actually convert.
1. Understand What a Client Really Wants
Before writing a single word, ask yourself:
- What problem is the client trying to solve?
- What result do they want?
- How can I position myself as the solution?
Pro tip:
Clients don’t just care about your skills—they care about the outcomes.
Instead of:
“I’m a graphic designer with 7 years of experience.”
Say:
“I help brands stand out with clean, conversion-focused design that drives clicks and sales.”
2. Personalize Every Proposal
Avoid copy-paste proposals. Clients can spot generic messages instantly.
Instead:
- Use the client’s name and company
- Reference something specific about their project
- Show that you’ve read and understood their brief
“I saw you’re launching a new course for fitness coaches—that’s a great niche. I’ve helped similar brands grow through landing pages and content that connect.”
Personalization builds trust immediately.
3. Keep It Short and Focused
Clients don’t want to read an essay. Respect their time.
Include:
- Introduction
- Understanding of the project
- Your proposed solution
- Why you’re the right fit
- Call-to-action or next step
Aim for 300–500 words unless otherwise requested.
4. Address Their Goals—Not Just Tasks
Don’t just repeat what the client asked for—expand on how you’ll help them reach their goals.
Example:
“You mentioned needing three landing pages. I’ll design them not just to look good, but to guide users to take action—using clear headlines, persuasive copy, and mobile-friendly layouts.”
Clients want results, not just deliverables.
5. Include Relevant Samples
Don’t attach your full portfolio—share specific samples related to the project.
- Add 1–3 links or files
- Briefly describe the results or context
- If you don’t have exact samples, explain how your past experience still applies
“While I haven’t worked with a coffee brand yet, I created a similar Shopify site for a gourmet tea company focused on luxury packaging and storytelling.”
6. Be Clear About Your Process
Show clients you have a professional, structured workflow.
Example:
“Here’s how I typically work:
- Week 1: Discovery & planning
- Week 2: Initial designs/draft
- Week 3: Revisions & final delivery
I also include one round of revisions and hand-off documentation.”
Clients love confidence and clarity.
7. Add Social Proof
Mention happy clients, results, or testimonials—even briefly.
“I recently completed a similar project for a wellness brand, and they saw a 23% increase in conversions within two weeks.”
Back up your claims with data or real-world results when possible.
8. Make Pricing Transparent
If the job posting requests a quote, be clear and direct.
- Include a flat fee, hourly rate, or project range
- State what’s included (and what’s not)
- Mention when payment is expected (e.g., 50% upfront)
“My flat rate for this project is $600, which includes the strategy session, 3 pages, and 2 revisions. Timeline: 2 weeks. 50% deposit to start.”
9. End with a Strong Call to Action
Tell the client exactly what to do next.
“If this sounds like a good fit, I’d love to hop on a quick call to discuss your goals and how I can help. I’m available this week on Tuesday or Thursday—let me know what works best!”
Make it easy for them to say yes.
10. Follow Up (If Needed)
If you haven’t heard back in 5–7 days, send a polite follow-up.
“Just checking in to see if you had any questions about the proposal I sent. I’d be happy to chat if you’d like to explore the next steps.”
Persistence (without pressure) shows professionalism.
Final Thoughts: Every Proposal Is a Sales Tool
Your proposal isn’t just a formality—it’s a pitch. It’s your chance to show clients you understand their needs, offer valuable solutions, and are easy to work with.
Don’t try to sound fancy—be clear, confident, and focused on how you can help. With time and practice, your proposals will start turning into projects, and your freelance business will grow faster than ever.